Inter-Regional Place Branding Best Practices, Challenges and Solutions - Zenker, Sebastian; Jacobsen, Björn P.; SpringerLink (Online service) (Cham : Springer International Publishing : Imprint: Springer, 2015)
Inter-regional place branding and the role of so-called meta-brands -- The relationship between different levels of place for place branding -- A co-operative approach to local and regional development -- Factors Influencing the Choice of a Living Destination of a Highly Skilled Workforce -- Development of Methodology for Measuring the Residents Utility within the Place Marketing: Problem Statement -- Cross-border place branding: the perception of citizens -- Inter-regional place branding concepts: the role of amenity migration in promoting place- and people-centred development -- Best Practices of Cross-border Place Branding in Europe -- Reaching a "Critical Mass": Analysis of Inter-Regional Co-operation amongst Communities in Ontario, Canada -- Cross-border Place Branding: "Zooming in" the potential case of North of Portugal and Galicia -- One regional marketing project, two and a half regions - evaluating marketing activities of regions with respect to different stakeholder perspectives -- Challenges for Interregional Place Branding for Cruise Tourism in the Black Sea Region.
Keywords: Economic geography; Regional economics; Spatial economics; Environmental economics; Economic Geography; Regional/Spatial Science; Environmental Economics