Product Research The Art and Science Behind Successful Product Launches - Raghavan, N. R. Srinivasa; Cafeo, John A.; SpringerLink (Online service) (Dordrecht : Springer Netherlands : Imprint: Springer, 2009)
Innovation and information sharing in product design -- Improving Intuition in Product Development Decisions -- Design Creativity Research -- User Experience-Driven Wireless Services Development -- Integrating Distributed Design Information in Decision-Based Design -- Decision making in engineering design -- The Mathematics of Prediction -- An Exploratory Study of Simulated Decision-Making in Preliminary Vehicle Design -- Dempster-Shafer Theory in the Analysis and Design of Uncertain Engineering Systems -- Role of Robust Engineering in Product Development -- Distributed Collaborative Designs: Challenges and Opportunities -- Customer driven product definition -- Challenges in Integrating Voice of the Customer in Advanced Vehicle Development Process - A Practitioner's Perspective -- A Statistical Framework for Obtaining Weights in Multiple Criteria Evaluation of Voices of Customer -- Text Mining of Internet Content: The Bridge Connecting Product Research with Customers in the Digital Era -- Quantitative methods for product planning -- A Combined QFD and Fuzzy Integer Programming Framework to Determine Attribute Levels for Conjoint Study -- Project Risk Modelling and Assessment in New Product Development -- Towards Prediction of Nonlinear and Nonstationary Evolution of Customer Preferences Using Local Markov Models -- Two Period Product Choice Models for Commercial Vehicles.
Keywords: Engineering design; Mathematical models; Operations research; Decision making; Statistics .; Computer simulation; Engineering Design; Mathematical Modeling and Industrial Mathematics; Operations Research/Decision Theory; Statistics for Social Sciences, Humanities, Law; Simulation and Modeling