Evaluación previa de promociones por medio de "conjoint analysis" /

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Evaluación previa de promociones por medio de "conjoint analysis" /

Bibliographic Details
Main Author:	Guzmán Madrigal, Freddy (Author, Autor/a)
Format:	Thesis Book
Language:	Spanish
Published:	San José, C.R., 1996.
Subjects:	ANALISIS MULTIVARIANTE COMPRAVENTA PROMOCION DE VENTAS

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