Cita APA

Keller, K. L. 1., & Keller, K. L. 1. (2008). Best practice cases in branding: Lessons from the world's strongest brands. Upper Saddle River, N.J.: Pearson Educación.

Citación estilo Chicago

Keller, Kevin Lane 1956-, y Kevin Lane 1956- Keller. Best Practice Cases in Branding: Lessons From the World's Strongest Brands. Upper Saddle River, N.J.: Pearson Educación, 2008.

Cita MLA

Keller, Kevin Lane 1956-, y Kevin Lane 1956- Keller. Best Practice Cases in Branding: Lessons From the World's Strongest Brands. Upper Saddle River, N.J.: Pearson Educación, 2008.