APA Citation

VanAuken, B., & VanAuken, B. (2004). The brand management checklist: Poven tools & techniques for creating winning brands. London: Kogan Page.

Chicago Style Citation

VanAuken, Brad, and Brad VanAuken. The Brand Management Checklist: Poven Tools & Techniques for Creating Winning Brands. London: Kogan Page, 2004.

MLA Citation

VanAuken, Brad, and Brad VanAuken. The Brand Management Checklist: Poven Tools & Techniques for Creating Winning Brands. London: Kogan Page, 2004.

Warning: These citations may not always be 100% accurate.