Comportamiento del consumidor : construyendo estrategias de marketing /
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
McGraw-Hill,
c2004.
|
| Edition: | 2. edición |
| Subjects: |
| Item Description: | Traducción de: Consumer behavior : building marketing strategy, 9. ed. |
|---|---|
| Physical Description: | xxiv, 758 páginas : ilustraciones + 1 disco óptico de computador (4 3/4 plg.) |
| ISBN: | 9701044665 |