APA Citation

Clow, K. E., & Baack, D. (2005). Concise encyclopedia of advertising. New York: Best Business Books®.

Chicago Style Citation

Clow, Kenneth E., and Donald Baack. Concise Encyclopedia of Advertising. New York: Best Business Books®, 2005.

MLA Citation

Clow, Kenneth E., and Donald Baack. Concise Encyclopedia of Advertising. New York: Best Business Books®, 2005.

Warning: These citations may not always be 100% accurate.