Crossing the chasm : marketing and selling high-tech products to mainstream customers /

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Crossing the chasm : marketing and selling high-tech products to mainstream customers /

Bibliographic Details
Main Author:	Moore, Geoffrey A. 1946- (Author, Autor/a)
Format:	Book
Language:	English
Published:	New York : HarperBusiness, c1999.
Edition:	rev. edition
Subjects:	TECNICAS DE VENTAS INDUSTRIA DE ALTA TECNOLOGIA INNOVACIONES TECNOLOGICAS

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