Dirección de marketing /

Bibliographic Details
Main Author: Kotler, Philip 1931- (Author, Autor/a)
Format: Book
Language:Spanish
Published: México : Pearson Educación, 2001.
Edition:Ed. milenio
Subjects:
Description
Item Description:Título original: Marketing management: analysis, planning, implementation, and control, Millennium ed.
Physical Description:xxxi, 718, [41 páginas] : ilustraciones, mapas
ISBN:9684444223