Gobé, M., & Gobé, M. (2001). Emotional branding: The new paradigm for connecting brands to people. New York: Allworth Press.
Chicago Style CitationGobé, Marc, and Marc Gobé. Emotional Branding: The New Paradigm for Connecting Brands to People. New York: Allworth Press, 2001.
MLA CitationGobé, Marc, and Marc Gobé. Emotional Branding: The New Paradigm for Connecting Brands to People. New York: Allworth Press, 2001.
Warning: These citations may not always be 100% accurate.