Gobé, M., & Gobé, M. (2001). Emotional branding: The new paradigm for connecting brands to people. New York: Allworth Press.
Citación estilo ChicagoGobé, Marc, y Marc Gobé. Emotional Branding: The New Paradigm for Connecting Brands to People. New York: Allworth Press, 2001.
Cita MLAGobé, Marc, y Marc Gobé. Emotional Branding: The New Paradigm for Connecting Brands to People. New York: Allworth Press, 2001.
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