From promise to performance : a journey of transformation at SmithKline Beecham - Bauman, Robert P.; Jackson, Peter; Lawrence, Joanne T. (Boston, Massachusetts Harvard Business School Press, 1997)
Keywords: SMITHKLINE BEECHAM; INDUSTRIA FARMACEUTICA; ADMINISTRACION Y ORGANIZACION; ESTUDIO DE CASOS; ESTADOS UNIDOS; GRAN BRETAÑA; CAMBIO ORGANIZACIONAL