Fundamentos de marketing /

Bibliographic Details
Main Authors: Stanton, William J. (Author, Autor/a), Etzel, Michael J. (Autor/a), Walker, Bruce J. (Autor/a)
Format: Book
Language:Spanish
Published: México : McGraw-Hill, c1996.
Edition:6. edición
Subjects:
Description
Item Description:Reimpresiones: 1997
Traducción de: Fundamentals of marketing
Physical Description:xxix, 885 páginas : ilustraciones
ISBN:9701008944