Fundamentos de mercadotecnia internacional /

Bibliographic Details
Main Authors: Keegan, Warren J. (Author, Autor/a), Green, Mark C. (Autor/a)
Format: Book
Language:Spanish
Published: México : Prentice Hall Hispanoamericana, c1998.
Subjects:
Description
Item Description:Título original: Principes of global marketing. First edition--
Physical Description:420 páginas : ilustraciones