Gerencia de marketing : estrategias y programas /
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
Santafé de Bogotá :
McGraw-Hill,
c1998.
|
| Edition: | 6. edición |
| Subjects: |
| Item Description: | Traducción de: Marketing management, 6. ed.--Reimpresiones: 2000 |
|---|---|
| Physical Description: | xv, 470 páginas |
| ISBN: | 9586008282 9789586008280 |