Fortini-Campbell, L., & Fortini-Campbell, L. (2001). Hitting the sweet spot: How consumer insights can inspire better marketing and advertising (New edition.). Chicago, III.: Copy Workshop.
Chicago Style CitationFortini-Campbell, Lisa, and Lisa Fortini-Campbell. Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising. New edition. Chicago, III.: Copy Workshop, 2001.
MLA CitationFortini-Campbell, Lisa, and Lisa Fortini-Campbell. Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising. New edition. Chicago, III.: Copy Workshop, 2001.
Warning: These citations may not always be 100% accurate.