Fortini-Campbell, L., & Fortini-Campbell, L. (2001). Hitting the sweet spot: How consumer insights can inspire better marketing and advertising (New edition.). Chicago, III.: Copy Workshop.
Citación estilo ChicagoFortini-Campbell, Lisa, y Lisa Fortini-Campbell. Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising. New edition. Chicago, III.: Copy Workshop, 2001.
Cita MLAFortini-Campbell, Lisa, y Lisa Fortini-Campbell. Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising. New edition. Chicago, III.: Copy Workshop, 2001.
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