APA Citation

Zaltman, G., & Zaltman, G. (2003). How customers think: Essential insights into the mind of the market. Boston, Massachusetts: Harvard Business School.

Chicago Style Citation

Zaltman, Gerald, and Gerald Zaltman. How Customers Think: Essential Insights Into the Mind of the Market. Boston, Massachusetts: Harvard Business School, 2003.

MLA Citation

Zaltman, Gerald, and Gerald Zaltman. How Customers Think: Essential Insights Into the Mind of the Market. Boston, Massachusetts: Harvard Business School, 2003.

Warning: These citations may not always be 100% accurate.