Cita APA

Zaltman, G., & Zaltman, G. (2003). How customers think: Essential insights into the mind of the market. Boston, Massachusetts: Harvard Business School.

Citación estilo Chicago

Zaltman, Gerald, y Gerald Zaltman. How Customers Think: Essential Insights Into the Mind of the Market. Boston, Massachusetts: Harvard Business School, 2003.

Cita MLA

Zaltman, Gerald, y Gerald Zaltman. How Customers Think: Essential Insights Into the Mind of the Market. Boston, Massachusetts: Harvard Business School, 2003.