Manual de la gerencia de marca : Brand management /

Bibliographic Details
Main Author: Arnold, David 1955- (Author, Autor/a)
Other Authors: Romero R., Alvaro (Translator, Traductor/a)
Format: Book
Language:Spanish
Published: Barcelona : Norma, c1993.
Subjects:
Description
Item Description:Título original: The handbook brand management
Physical Description:xviii, 349 páginas : ilustraciones
ISBN:9580425736