APA Citation

Pride, W. M., & Ferrell, O. C. (1997). Marketing: Conceptos y estrategias. México: McGraw-Hill.

Chicago Style Citation

Pride, William M., and Odies Collins Ferrell. Marketing: Conceptos Y Estrategias. México: McGraw-Hill, 1997.

MLA Citation

Pride, William M., and Odies Collins Ferrell. Marketing: Conceptos Y Estrategias. México: McGraw-Hill, 1997.

Warning: These citations may not always be 100% accurate.