Kotler, P. 1., & Armstrong, G. (2001). Marketing. México: Pearson Educación.
Chicago Style CitationKotler, Philip 1931-, and Gary Armstrong. Marketing. México: Pearson Educación, 2001.
MLA CitationKotler, Philip 1931-, and Gary Armstrong. Marketing. México: Pearson Educación, 2001.
Warning: These citations may not always be 100% accurate.