APA Citation

McCarthy, E. J., & Perreault, W. D., Jr. (1997). Marketing (1. edición.). Madrid: McGraw-Hill.

Chicago Style Citation

McCarthy, Edmund Jerome, and William D. Perreault, Jr. Marketing. 1. edición. Madrid: McGraw-Hill, 1997.

MLA Citation

McCarthy, Edmund Jerome, and William D. Perreault, Jr. Marketing. 1. edición. Madrid: McGraw-Hill, 1997.

Warning: These citations may not always be 100% accurate.