Marketing estratégico /

Bibliographic Details
Main Author: Best, Roger J. 1945- (Author, Autor/a)
Format: Book
Language:Spanish
Published: Madrid : Pearson/Prentice Hall, c2007.
Edition:4. edición
Subjects:
Description
Item Description:Traducción de: Market-based management, 4. ed.
Physical Description:xxvii, 509 páginas : ilustraciones
ISBN:9788483223420