Kotler, P. 1., Bowen, J. T. 1., & Makens, J. C. (2003). Marketing for hospitality and tourism (3. edition.). Upper Saddle River, N.J.: Prentice Hall.
Chicago Style CitationKotler, Philip 1931-, John T. 1948- Bowen, and James C. Makens. Marketing for Hospitality and Tourism. 3. edition. Upper Saddle River, N.J.: Prentice Hall, 2003.
MLA CitationKotler, Philip 1931-, John T. 1948- Bowen, and James C. Makens. Marketing for Hospitality and Tourism. 3. edition. Upper Saddle River, N.J.: Prentice Hall, 2003.
Warning: These citations may not always be 100% accurate.