Mercadotecnia : una perspectiva estratégica /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
McGraw-Hill,
c1989.
|
| Edition: | 1. edición |
| Series: | Mercadotecnia. McGraw-Hill
|
| Physical Description: | 215 páginas : ilustraciones |
|---|---|
| ISBN: | 0961495200 |