Cita APA

Kapferer, J. (2008). The new strategic brand management: Creating and sustaining brand equity long term (4. edition.). London: Kogan Page.

Citación estilo Chicago

Kapferer, Jean-Nöel. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 4. edition. London: Kogan Page, 2008.

Cita MLA

Kapferer, Jean-Nöel. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 4. edition. London: Kogan Page, 2008.