Peppers, D., & Rogers, M. (1999). The one to one manager: Real-world lessons in customer relationship management. New York: Currency Doubleday.
Chicago Style CitationPeppers, Don, and Martha Rogers. The One to One Manager: Real-world Lessons in Customer Relationship Management. New York: Currency Doubleday, 1999.
MLA CitationPeppers, Don, and Martha Rogers. The One to One Manager: Real-world Lessons in Customer Relationship Management. New York: Currency Doubleday, 1999.
Warning: These citations may not always be 100% accurate.