Publicidad, promoción y comunicación integral en marketing /
| Main Authors: | , |
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| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Prentice Hall,
2010.
|
| Edition: | 4. edición |
| Series: | Área administración
|
| Subjects: |
| Item Description: | Traducción de: Integrated advertising, promotion, and marketing communications. 4. ed., c2010.--Reimpresiones: 2011 |
|---|---|
| Physical Description: | xvii, 454 páginas : ilustraciones |
| ISBN: | 9786074426304 |