APA Citation

Rust, R. T., & Oliver, R. L. (1994). Service quality: New directions in the theory and practice. Thousand Oaks: SAGE.

Chicago Style Citation

Rust, Roland T., and Richard L. Oliver. Service Quality: New Directions in the Theory and Practice. Thousand Oaks: SAGE, 1994.

MLA Citation

Rust, Roland T., and Richard L. Oliver. Service Quality: New Directions in the Theory and Practice. Thousand Oaks: SAGE, 1994.

Warning: These citations may not always be 100% accurate.