Rust, R. T., & Oliver, R. L. (1994). Service quality: New directions in the theory and practice. Thousand Oaks: SAGE.
Citación estilo ChicagoRust, Roland T., y Richard L. Oliver. Service Quality: New Directions in the Theory and Practice. Thousand Oaks: SAGE, 1994.
Cita MLARust, Roland T., y Richard L. Oliver. Service Quality: New Directions in the Theory and Practice. Thousand Oaks: SAGE, 1994.
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