Strategic Marketing in library and information science - Owens, Irene (New York, New York : Haworth Information Press, 2002)
"Strategic marketing in Library and Information Science has been co-published simultaneously as The Acquisitions Librarian, Number 28 2002".
Keywords: BIBLIOTECAS; COMERCIO; SERVICIOS DE INFORMACION; PLANIFICACION; PLANIFICACION BIBLIOTECARIA; RELACIONES PUBLICAS