APA Citation

Chernev, A., & Chernev, A. (2011). Strategic marketing management (6. edition.). Estados Unidos de América: Cerebellum.

Chicago Style Citation

Chernev, Alexander, and Alexander Chernev. Strategic Marketing Management. 6. edition. Estados Unidos de América: Cerebellum, 2011.

MLA Citation

Chernev, Alexander, and Alexander Chernev. Strategic Marketing Management. 6. edition. Estados Unidos de América: Cerebellum, 2011.

Warning: These citations may not always be 100% accurate.