Venda lo invisible : la mercadotecnia de los servicios intangibles /
| Main Author: | |
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| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Pearson Educación,
c1998.
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| Subjects: |
| Item Description: | Traducción de: Selling the invisible. |
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| Physical Description: | xxi, 158 páginas. |
| ISBN: | 0446520942 |