APA Citation

Luntz, F. 1., & Luntz, F. 1. (2007). Words that work: It's not what you say, it's what people hear. New York: Hyperion.

Chicago Style Citation

Luntz, Frank 1962-, and Frank 1962- Luntz. Words That Work: It's Not What You Say, It's What People Hear. New York: Hyperion, 2007.

MLA Citation

Luntz, Frank 1962-, and Frank 1962- Luntz. Words That Work: It's Not What You Say, It's What People Hear. New York: Hyperion, 2007.

Warning: These citations may not always be 100% accurate.