APA Citation

Neumeier, M., & Neumeier, M. (2007). Zag: The number-one strategy of high-performance brands : a whiteboard overview. Berkeley, Calif.: New Riders.

Chicago Style Citation

Neumeier, Marty, and Marty Neumeier. Zag: The Number-one Strategy of High-performance Brands : A Whiteboard Overview. Berkeley, Calif.: New Riders, 2007.

MLA Citation

Neumeier, Marty, and Marty Neumeier. Zag: The Number-one Strategy of High-performance Brands : A Whiteboard Overview. Berkeley, Calif.: New Riders, 2007.

Warning: These citations may not always be 100% accurate.