APA Citation

McCarthy, E. J., & McCarthy, E. J. (1975). Basic marketing: A managerial approach (5. edition --.). Homewood, Ill: R. D. Irwin.

Chicago Style Citation

McCarthy, Edmund Jerome, and Edmund Jerome McCarthy. Basic Marketing: A Managerial Approach. 5. edition --. Homewood, Ill: R. D. Irwin, 1975.

MLA Citation

McCarthy, Edmund Jerome, and Edmund Jerome McCarthy. Basic Marketing: A Managerial Approach. 5. edition --. Homewood, Ill: R. D. Irwin, 1975.

Warning: These citations may not always be 100% accurate.