Cita APA

McCarthy, E. J., & McCarthy, E. J. (1975). Basic marketing: A managerial approach (5. edition --.). Homewood, Ill: R. D. Irwin.

Citación estilo Chicago

McCarthy, Edmund Jerome, y Edmund Jerome McCarthy. Basic Marketing: A Managerial Approach. 5. edition --. Homewood, Ill: R. D. Irwin, 1975.

Cita MLA

McCarthy, Edmund Jerome, y Edmund Jerome McCarthy. Basic Marketing: A Managerial Approach. 5. edition --. Homewood, Ill: R. D. Irwin, 1975.