APA Citation

Westing, J. H., & Westing, J. H. (1969). Ideas modernas sobre mercadotecnia. México: Diana.

Chicago Style Citation

Westing, John Howard, and John Howard Westing. Ideas Modernas Sobre Mercadotecnia. México: Diana, 1969.

MLA Citation

Westing, John Howard, and John Howard Westing. Ideas Modernas Sobre Mercadotecnia. México: Diana, 1969.

Warning: These citations may not always be 100% accurate.