Investigacion de mercados /

Bibliographic Details
Main Authors: Aaker, David A. (Author, Autor/a), Day, George S. (Autor/a)
Format: Book
Language:Spanish
Published: México : McGraw-Hill, c1989.
Edition:2. edición --
Subjects:
Description
Item Description:Reimpresiones: 1990, 1993.
Traduccion de: Marketing research
Physical Description:715 páginas : ilustraciones ; 24 cm
ISBN:9684224869