Cita APA

Kelley, E. J., & Lazer, W. (1958). Managerial marketing, perspectives and viewpoints a source book. Homewood, Ill: R. D. Irwin.

Citación estilo Chicago

Kelley, Eugene J., y William Lazer. Managerial Marketing, Perspectives and Viewpoints a Source Book. Homewood, Ill: R. D. Irwin, 1958.

Cita MLA

Kelley, Eugene J., y William Lazer. Managerial Marketing, Perspectives and Viewpoints a Source Book. Homewood, Ill: R. D. Irwin, 1958.