Mangement in marketing : text and cases /
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York, New York :
McGraw-Hill,
1961.
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| Series: | McGraw-Hill series in marketing and advertising
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| Subjects: |
| Physical Description: | xviii, 657 páginas : ilustraciones ; 24 cm.-- |
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