Cita APA

Howard, J. A., & Howard, J. A. (1961). Marketing management: Analysis and decision. Homewood, Ill: R. D. Irwin.

Citación estilo Chicago

Howard, John A., y John A. Howard. Marketing Management: Analysis and Decision. Homewood, Ill: R. D. Irwin, 1961.

Cita MLA

Howard, John A., y John A. Howard. Marketing Management: Analysis and Decision. Homewood, Ill: R. D. Irwin, 1961.