APA Citation

Howard, J. A., & Howard, J. A. (1961). Marketing management: Analysis and decision. Homewood, Ill: R. D. Irwin.

Chicago Style Citation

Howard, John A., and John A. Howard. Marketing Management: Analysis and Decision. Homewood, Ill: R. D. Irwin, 1961.

MLA Citation

Howard, John A., and John A. Howard. Marketing Management: Analysis and Decision. Homewood, Ill: R. D. Irwin, 1961.

Warning: These citations may not always be 100% accurate.