APA Citation

Cunningham, W. H., Cunningham, I. C., & López Ballori, E. (1990). Mercadeo: Un enfoque gerencial. Glenview, Illinois: Scott, Foresman.

Chicago Style Citation

Cunningham, William H., Isabella C.M Cunningham, and Eduardo López Ballori. Mercadeo: Un Enfoque Gerencial. Glenview, Illinois: Scott, Foresman, 1990.

MLA Citation

Cunningham, William H., Isabella C.M Cunningham, and Eduardo López Ballori. Mercadeo: Un Enfoque Gerencial. Glenview, Illinois: Scott, Foresman, 1990.

Warning: These citations may not always be 100% accurate.