APA Citation

Kotler, P. 1., & Kotler, P. 1. (1981). Mercadotecnia. México: PrenticeHall Internacional.

Chicago Style Citation

Kotler, Philip 1931-, and Philip 1931- Kotler. Mercadotecnia. México: PrenticeHall Internacional, 1981.

MLA Citation

Kotler, Philip 1931-, and Philip 1931- Kotler. Mercadotecnia. México: PrenticeHall Internacional, 1981.

Warning: These citations may not always be 100% accurate.