Mercadotecnia : planeación estratégica /
| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Addison Wesley Iberoamericana,
c1986.
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| Subjects: |
| Item Description: | Traduccion de: Marketing management, a planning approch. |
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| Physical Description: | xxiv, 679 páginas : ilustraciones ; 23 cm |
| ISBN: | 9688580449 |