Cita APA

Bursk, E. C. 1., & Chapman, J. F. (1965). Modern marketing strategy. New York, New York: New American Library.

Citación estilo Chicago

Bursk, Edward Collins 1907-1990, y John F. Chapman. Modern Marketing Strategy. New York, New York: New American Library, 1965.

Cita MLA

Bursk, Edward Collins 1907-1990, y John F. Chapman. Modern Marketing Strategy. New York, New York: New American Library, 1965.