Berg, T. L., & Shuchman, A. (1963). Product strategy and management. New York, New York: Rinehart and Winston.
Citación estilo ChicagoBerg, Thomas L., y Abe Shuchman. Product Strategy and Management. New York, New York: Rinehart and Winston, 1963.
Cita MLABerg, Thomas L., y Abe Shuchman. Product Strategy and Management. New York, New York: Rinehart and Winston, 1963.
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