Cita APA

Engel, J. F., & Kinnear, T. C. 1. (1987). Promotional strategy: Managing the marketing communications process (6. edition --.). Homewood, Ill: Irwin.

Citación estilo Chicago

Engel, James F., y Thomas C. 1933- Kinnear. Promotional Strategy: Managing the Marketing Communications Process. 6. edition --. Homewood, Ill: Irwin, 1987.

Cita MLA

Engel, James F., y Thomas C. 1933- Kinnear. Promotional Strategy: Managing the Marketing Communications Process. 6. edition --. Homewood, Ill: Irwin, 1987.